Using Twitter for Business: Having the Right Attitude

As I mentioned in a previous post, if you are trying to use Twitter for some business purpose you really have to think it through right at the beginning. Start with your profile and a very concise statement of what your business or service is about and then go from there. How many YouTube subscribers do you want to buy? The amount of subscribers is increasing when there is posting of the right content. The awareness about the latest brand is provided to the people to increase the sale of the products. 

I know it seems blatantly obvious, but if you haven’t thought about it much you may have missed the crucial point that Twitter is useful for two quite distinct things:

  1. Getting current information from people, companies, bands, organizations, etc. you are interested in.
  1. Getting your message out there to interested followers.

These are very different objectives. In the first case we’re talking about being a follower. In the second case, about being followed. How many accounts is it normal to follow? And how many accounts would you expect to end up following you? Let’s look at these things in light of your overall business objectives.

Who should you follow?

The simple answer is, you should follow accounts that offer useful information. Why follow someone if you don’t intend to ever look at their tweets, or never use the information they publish?

It is quite amazing how many people (accounts) end up following thousands – even hundreds of thousands of other accounts. Are they actually looking at all those tweets. I doubt it. That’s not why they are followers. No. They are doing this to get you to follow them.

In fact, it is a common strategy to follow people or businesses in the hope that you will get a follower in return. This “reciprocal following” thing is built right into many Twitter utilities, and is often promoted by active tweeters: “If you follow me I’ll follow you in return.”

Frankly I think this is dumb and defeats the first purpose of Twitter – to get actual information from people you are interested in. How can you even find those tweets (the ones you’re actually interested in) if they are buried under an avalanche of tweets that you could care less about?

So, to repeat, I think the best policy about following is this:

Rule #1: Only follow accounts that offer useful information in your area of interest.

And as a corollary to this rule, here’s

Rule #2: Don’t even think about reciprocal linking.

Right off the bat that means you will probably only follow a handful of accounts. When you open a new account Twitter suggests you begin by following ten other accounts. That seems like a good start. It will give you a feeling for the kinds of things active Twitter accounts are tweeting. And it should also give you a good sense of the kinds of tweets you’d rather not be receiving.

How many followers should you expect to have?

It is perfectly understandable that thousands, even millions of people would be interested in following a famous politician, band or celebrity. But it is not obvious at all that very many people would be interested in following you.

So don’t expect to have thousands of followers unless you are pretty famous, or you have some product or service that many, many people would legitimately be interested in hearing about. Be honest with yourself. Ask yourself if you are offering the kind of information that thousands of people would like to have.

Getting followers should not be a numbers game. It should be a content and quality game. If you develop “quality” followers Twitter will actually turn out to be useful for you.

So here’s Rule #3, which is just the flip side of the first two rules:

Rule #3: Followers are only worth having if they are interested in what you have to offer and read at least some of your tweets.

Getting started is very easy in Twitter. But resist the temptation to make it strictly a numbers game. It is important to get as many followers as you can – that is ultimately how you can use Twitter to promote your business. But you really only want quality followers. If you get off on the wrong foot and have the wrong attitude you will regret it later, and, like I did my first time around, you will probably say “What’s the point.”